We ask the buidlers in the blockchain and cryptocurrency sector for their thoughts on the industry… and throw in a few random zingers to keep them on their toes!
This week, our 6 Questions go to Lisa Fridman, the president and co-founder of Quadrata, a network that brings an identity and compliance layer to DeFi across existing public blockchains.
Lisa Fridman was previously the head of blockchain strategy at Springcoin (Spring Labs). Prior to joining Spring Labs, Lisa served as a co-head of strategy at Martlet Asset Management, CEO of PAAMCO Europe and the global head of research at PAAMCO. Lisa is an experienced investor and a business builder. Throughout her career, she has worked closely with institutions, delivering bespoke solutions. She received her Master of Business Administration and graduated summa cum laude with a Bachelor of Arts in Business Economics from the University of California, Los Angeles.
1 — What does decentralization mean to you, and why is it important?
Decentralization, to me, means not having to depend on a single entity to continue operations. For example, creating a network where different parties can validate the data necessary for various use cases mitigates the potential risk of a single point of failure. We embrace this philosophy at Quadrata in the context of our passport ecosystem.
2 — What is the main hurdle to gaining mass adoption of blockchain technology?
The main hurdle to mass adoption of blockchain technology is limited data availability on-chain and a lack of compliance-aware solutions. By understanding the need for identity, reputation and compliance on- and off-chain and creating products to address this gap in the market, we can help onboard more individuals and institutions to DeFi and Web3 overall. It’s still technologically challenging, so for further retail adoption, more streamlined, easy-to-access solutions need to exist.
3 — What do you think will be the biggest trend in blockchain for the next 12 months?
I think the biggest trend in blockchain for the next 12 months will be a reassessment of which products are solving a need that exists in the market today vs. the solutions which were lifted by the rising tide of the bull markets in crypto and cannot stand on their own during a downturn. At Quadrata, we believe that identity needs have not yet been addressed on-chain, and we expect to see more peers competing in this space.
4 — What’s a problem you think blockchain has a chance to solve but hasn’t been attempted yet?
Blockchain has the potential to improve a number of areas of day-to-day life. It’s not that it hasn’t been attempted yet, but there’s a lot to cover. Being at the beginning of this journey is really exciting, and I look forward to contributing to future innovation.
5 — Do you think governments will try and kill crypto?
No, I don’t think governments will try to kill crypto. I do believe that for the digital asset markets to attract broader participation of institutions and individuals, a constructive regulatory framework would be necessary. For example, if a larger percentage of the population relies on DeFi for their financial needs, the governments would want to put protections in place to make sure people understand risks associated with these opportunities. The challenge is to put such a framework in place which creates the safeguards while still promoting innovation.
6 — When you tell people you’re in the blockchain industry, how do they react?
Anyone I tell that I am in the blockchain industry usually has a strong reaction. My friends who paved the way in transitioning to crypto years ago are welcoming me to the club of believers in the power of blockchain technology to transform our world. Many others are curious about what blockchain means in practice and what could be different ways to participate in the opportunities it creates. Almost uniformly, people are excited to talk about blockchain across settings, sharing perspectives on the value it brings and the hurdles to its adoption.
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The world of blockchain never ceases to amaze us, and one of its recent remarkable projects is Quadrata, a blockchain-based gaming platform. Lisa Fridman, the CEO & Co-founder of Quadrata, has been working relentlessly to make this a reality, as was her promise to her late grandmother. As her work has caught the attention of the Cointelegraph Magazine, we have asked Lisa Fridman a few burning questions regarding the Quadrata project.
1. What inspired you to create the Quadrata project and bring blockchain to gaming?
The Quadrata project was inspired by my late grandmother, who devoted her life to giving her family a better life. She was a huge proponent of finding creative and meaningful ways of solving difficult problems. As a tribute to her, I wanted to create something that embodied her values, and that’s how Quadrata was born. We’re focused on helping the gaming industry by providing our users with a blockchain-based gaming platform that is secure, efficient and trustworthy.
2. How does Quadrata plan to revolutionize the gaming industry?
Quadrata will revolutionize the gaming industry by introducing a decentralized, trustless and unobstructed gaming ecosystem. Quadrata’s platform will provide the necessary infrastructure and technology to a vast array of online, mobile, console and virtual reality-based games by allowing developers to quickly and easily introduce various blockchain protocols. Developers will be able to leverage existing blockchain protocols, smart contracts and decentralized autonomous organizations tools to create a much more secure and transparent gaming environment.
3. What makes Quadrata different from other blockchain gaming platforms?
Quadrata differs from other blockchain gaming platforms in two distinct ways. Firstly, our platform is focused on creating an ecosystem that is not only transparent, secure, and efficient but also has the potential to interconnect gaming applications and platforms with one another, creating an unprecedented level of gaming unity and collaboration. Secondly, our platform harnesses the power of blockchain to create a gaming environment that is completely decentralized and operates on an immediate basis.
4. What challenges does Quadrata face in the gaming industry?
The gaming industry is a highly competitive and rapidly changing one, so Quadrata certainly faces many challenges. Primarily, we have to ensure that our platform is able to keep up with the changing industry and stay ahead of the curve in terms of innovation and user experience. Additionally, Quadrata has to create a platform that can be easily adopted by developers, gamers and platforms without taking too much of their personal time.
5. What has been Quadrata’s biggest success to date?
We are extremely proud of our achievements thus far. We have been able to successfully launch our platform, reach a viral user base of 500,000 users, and establish numerous strategic partnerships with renowned organizations in the gaming industry. Most recently, we have been able to successfully expand our product offering by integrating with popular blockchain protocols and gaming platforms.
6. What are your plans for the future of Quadrata?
We are committed to continuing the development of Quadrata to make it the most secure and reliable blockchain-based gaming platform. We also plan to continue expanding our product offering to meet the needs of the ever-evolving gaming industry. In the near future, we plan to introduce additional protocols, platforms, and services that will further cement the Quadrata platform as the premier choice for gaming applications.
